The overall aim of the study was to test – in experimental settings – the effectiveness of new labelling and packaging options for tobacco products using both behavioural and self-reported measures.

The study comprised one preliminary survey in 10 countries, one laboratory experiment and online experiments in ten countries, including Belgium, Germany, Denmark, Spain, France, Italy, Poland, Romania, Sweden and the UK. In order to pursue the overall obejctive of the study, the standard procedure of Randomized Control Trials was used.

The study forms part of earlier research projects conducted by Open Evidence staff.