Media Literacy and Online Empowerment issues raised by Algorithm-Driven Media Services


Duration: 2018 – 2019

Consortium: Open Evidence (partner), RAND Europe

Methodology: Exploratory Study

Tools: Literature Review, Focus Groups

Geographical scope: EU27

Algorithm-driven services changing rapidly the world of media services. in this evolving context it is important to assess the extent to which citizens are aware of the impact of algorithms in their online media experiences.
The overall objectives of this study are to: 1) analyse the issues posed by algorithm-driven media services and explore problem areas in a holistic and cross-disciplinary way; 2) identify gaps in understanding and research; 3) identify best practices from a media literacy perspective; 4) include a substantial stakeholder involvement; 5) include a fundamental rights perspective (freedom of expression/media freedom and pluralism). Taking all this into account, the study is not limited to algorithm transparency, but explores benefits and downsides arising from use of algorithms in connection with media services. The study complements ongoing work by DG JUST on consumer rights together with the European Parliament pilot project, Algorithmic Awareness Building Initiative, relating to algorithms and platform governance and DG CONNECT’s parallel study ‘The Mechanisms that shape Social Media and their Impact on Society,’ and any other initiative in the same field at EU or Member State level.

Final report

Study on media literacy and online empowerment issues raised by algorithm-driven media services (SMART 2017/0081)