Open Evidence, in consortium with EY, will conduct the study ‘Behavioural economic analysis of professionals’ incentives in health professions and in business services professions’ for the European Commission (DG GROW). This behavioural study aims to provide a theoretical and empirical analysis of how professional regulation in health and business services (entry and conduct requirements) impacts the attainment of public interest objectives pursued by this regulation.

It is very important, given the challenges that healthcare systems are facing, to find effective ways of improving both efficiency and quality of healthcare. While there is a fair amount of evidence showing that healthcare professionals are more pro-socially and intrinsically motivated than professionals in other domains, all health systems invest significant resources in professional regulation and quality assurance, thereby declining to leave quality up to the caring instincts of providers. Yet, providing empirical evidence on the causal effects of professional regulation on quality of care has proven so far difficult.

Accordingly, the main objective of this study is ‘to contribute to the theoretical understanding and to the evidence base on factors determining or influencing the quality (and potential public interest orientation) of professional services in the EU’ and to do so adopting a behavioural approach.