Empirical testing of the impact of dual food quality on consumers’ choices

Client: JRC

Duration: 2018 – 2019

Consortium: Open Evidence (leader), LSE, BDI

Methodology: Behavioural Study

Tools: Focus Group, Behavioural Experiments

Fieldwork: Germany, Hungary, Lithuania, Romania, Spain, and Sweden

Geographical scope: EU27

The purpose of the study is to conduct an empirical testing (experiments) which should allow assessing the impact of dual food quality on consumers’ choices. Tests already concluded in several Member States confirmed that there are quality differences of some food products in home market when compared to products made by the same producer sold under the same brand but different Member State.

Final report

Empirical testing of the impact on consumer choice resulting from differences in the composition of seemingly identical branded products