Client: DG SANTE
Duration: 2020 – 2021
Consortium: Open Evidence (leader), BDI, LSE
Methodology: Behavioural Study
Tools: Literature Review, Interviews, Focus Groups, Behavioural Experiments, Neuroscientific Metrics (eye-tracking, facial coding), Surveys, Workshop, Data Analysis
Fieldwork: All MS
Geographical scope: EU27
The need to prevent and reduce food waste, while ensuring the safety of the food and feed chain, is a subject of growing societal, economic, environmental and political interest in the European Union and worldwide. The European Commission recognises that the misunderstanding and misuse of date marking (‘use by’ and ‘best before’ dates) may lead to food waste. This project primary objective is to identify new ways of expressing date marking that increase consumers understanding in order to reduce food waste. The study uses mixed methods, relying on both qualitative and quantitative research methodologies.