Behavioural Research on Insurance Distribution and Advertising via digital channels

Client: EIOPA

Duration: 2021 – 2021

Consortium: Open Evidence (leader), BDI, LSE

Methodology: Behavioural Study

Tools: Literature Review, Interviews, Focus Groups, Behavioural Experiments

Fieldwork: Greece, Portugal, Estonia, Spain, Germany

Geographical scope: EU27

The purpose of the study is to assess and understand how online advertising and digital distribution of insurance products affect consumers focusing on Greece, Portugal, Bulgaria, Estonia and Germany, whether there are differences between issues emerging in Greece and Portugal vis-à-vis other markets selected, and whether this could lead to consumer detriment. The study will include different methodologies, including literature review, interviews with experts, focus groups and behavioural experiments.