Duration: 2021 – 2021
Consortium: Open Evidence (leader), BDI, LSE
Methodology: Behavioural Study
Tools: Literature Review, Interviews, Focus Groups, Behavioural Experiments
Fieldwork: Greece, Portugal, Estonia, Spain, Germany
Geographical scope: EU27
The purpose of the study is to assess and understand how online advertising and digital distribution of insurance products affect consumers focusing on Greece, Portugal, Bulgaria, Estonia and Germany, whether there are differences between issues emerging in Greece and Portugal vis-à-vis other markets selected, and whether this could lead to consumer detriment. The study will include different methodologies, including literature review, interviews with experts, focus groups and behavioural experiments.