Consumer testing of digital disclosures in pension tracking systems across the EU

Client: EIOPA

Duration: 2021 – 2021

Consortium: Open Evidence (leader), Brainsigns, LSE

Methodology: Behavioural Study

Tools: Interviews, Neuroscientific Metrics (eye-tracking, facial coding)

Fieldwork: Spain, Italy, Romania

Geographical scope: EU27

The purpose of the project is to test the user experience of a newly designed digital interface of a Pension Tracking System, with focus on the landing page that presents the summary/key information and subsequent layers that lead to additional information. As part of the project, the team will (i) design a digital interface of a Pension Tracking System using behavioural insights, (ii) conduct qualitative and quantitative (using eye-tracking) consumer testing in a representative number and spread of Member States.