Duration: 2021 – 2021
Consortium: Open Evidence (leader), Brainsigns, LSE
Methodology: Behavioural Study
Tools: Interviews, Neuroscientific Metrics (eye-tracking, facial coding)
Fieldwork: Spain, Italy, Romania
Geographical scope: EU27
The purpose of the project is to test the user experience of a newly designed digital interface of a Pension Tracking System, with focus on the landing page that presents the summary/key information and subsequent layers that lead to additional information. As part of the project, the team will (i) design a digital interface of a Pension Tracking System using behavioural insights, (ii) conduct qualitative and quantitative (using eye-tracking) consumer testing in a representative number and spread of Member States.