Study on labels and transparency notices accompanying political advertisements

Abstract: The study aims to support the European Commission in the preparation of legislation on labels and transparency notices required by the Regulation. The study aims to collect evidence and analysis on the technical options for labels and transparency notices. The aim of this study is hence to provide the Commission with solid evidence to assess technical options strengths and weaknesses, looking at aspects of proportionality (especially referred to SMEs needs/impacts), cost efficiency, benefits, and administrative burdens.