Projects on: behavioural studies

Behavioural Study on the Transparency of Online Platforms

The overall purpose of the study is to understand the impact on consumer trust and behaviour of enhanced transparency of online platforms towards their private users (consumers) in three specific areas, namely the criteria used by platform operators; the identity of contracting parties involved in the transactions enabled or facilitated by the platforms; and quality controls established by platform operators (or lack thereof) on the review, rating and endorsement systems.

Trusted by