SOCIAL & BEHAVIOURAL SCIENCE

WE DESIGN AND CONDUCT STUDIES TO INFORM
POLICY MAKERS AND SUPPORT COMPANY
MANAGERS, ON HOW TO INFLUENCE BEHAVIOURS
AND OBTAIN BETTER RESULTS

HUMANS ARE OFTEN PREDICTABLY IRRATIONAL
AND HAVE MULTIPLE PSYCHOLOGICAL BIASES

PROCRASTINATION
AND LACK OF SELF CONTROL

Have problems in managing regular deadlines and tend to procrastinate

LOSS
AVERSION

Value twice as much a potential loss compared to a potential gain

COGNITIVE
SCARCITY

Feel burdened with too many tasks and tend to avoid any complex activity

SOCIAL NORMS AND
HERD EFFECT

Are influenced by what others similar to them do, copying their behaviour

 

UNDERSTANDING THESE BEHAVIOURS IS KEY TO PREDICT THE IMPACT OF PUBLIC POLICIES AND COMPANY STRATEGIES AND OPERATIONS

WHAT WE CAN DO
FOR YOU

Measure these phenomena
Design nudges to redirect these behaviours towards a more desirable path
Test the selected solutions
Monitor the results over time and remodulate