WE DESIGN AND CONDUCT STUDIES TO INFORM
POLICY MAKERS AND SUPPORT COMPANY
MANAGERS, ON HOW TO INFLUENCE BEHAVIOURS
AND OBTAIN BETTER RESULTS
HUMANS ARE OFTEN PREDICTABLY IRRATIONAL
AND HAVE MULTIPLE PSYCHOLOGICAL BIASES
PROCRASTINATION
AND LACK OF SELF CONTROL
Have problems in managing regular deadlines and tend to procrastinate
LOSS
AVERSION
Value twice as much a potential loss compared to a potential gain
COGNITIVE
SCARCITY
Feel burdened with too many tasks and tend to avoid any complex activity
SOCIAL NORMS AND
HERD EFFECT
Are influenced by what others similar to them do, copying their behaviour
UNDERSTANDING THESE BEHAVIOURS IS KEY TO PREDICT THE IMPACT OF PUBLIC POLICIES AND COMPANY STRATEGIES AND OPERATIONS
WHAT WE CAN DO
FOR YOU
Measure these phenomena
Design nudges to redirect these behaviours towards a more desirable path
Test the selected solutions
Monitor the results over time and remodulate