The Final Report on Testing CO2/Car labelling options and consumer information conducted for the European Commission’s Directorate General CLIMA was published on 21 June 2013 and is available for download.
The study tested possible new variants of car eco-labels and promotional material in experimental settings, providing policy recommendations on how to devise measures that contribute to inducing better choices for the environment and fuel efficiency. To that end, a preliminary survey, a laboratory experiment testing labels and online experiments re-testing labels and testing promotional material launched in ten countries: Belgium, Germany, France, Italy, Netherlands, Poland, Romania, Spain, Sweden and United Kingdom. Findings of the study report that Europeans are aware and not indifferent to the environmental problems caused by the pollution produced by vehicles. In order to amplify impact label usage, it is suggested that the Commission and Member States should use the most effective and easy to understand labels in order to gradually improve comprehension and increase familiarity and trust.
The study forms part of earlier research projects conducted by Open Evidence Staff.